wireless
03-12-2012, 04:03 PM
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IBTimes UK (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEh-Ok2lf5RVCTrDDoWrolis2uOhg&url=http://www.ibtimes.co.uk/articles/312740/20120312/sxsw-homeless-hotspots-wi-fi-bbh-4g.htm)
<img alt="" height="1" width="1" />
BBH Turns Homeless People Into Wi-Fi Hotspots at SXSW (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGrdCBlT3bS2cONSVG7tR__0j-6yA&url=http://adage.com/article/adages/bbh-turns-homeless-people-wi-fi-hotspots-sxsw/233254/)
AdAge.com
In other words, by making homeless people purveyors of the one thing that SXSW attendees want above all else -- a working Wi-Fi connection -- they become visible members of society. And the "hot spots" keep all of the proceeds.
SXSW: Marketing Agency Uses Homeless as Wi-Fi Hotspots (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEh-Ok2lf5RVCTrDDoWrolis2uOhg&url=http://www.ibtimes.co.uk/articles/312740/20120312/sxsw-homeless-hotspots-wi-fi-bbh-4g.htm)IBTimes UK
At SXSW 2012, wireless hotspots are people (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFDhCEUiHEKddBM7msDuJ46wGG4XA&url=http://io9.com/5892397/at-sxsw-2012-wireless-hotspots-are-people)io9
The Damning Backstory Behind "Homeless Hotspots" at SXSWi (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEWWfovq1M-a63Cg8tpLFuf19y-ww&url=http://www.wired.com/epicenter/2012/03/the-damning-backstory-behind-homeless-hotspots-at-sxswi/)Wired News
Bitterwallet (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGawnQmoE5KKQXw6v7K8dXNqe8t3w&url=http://www.bitterwallet.com/are-homeless-people-the-future-of-mobile-internet-access/54669) -Register (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE5fFk1rvbIVaCV9OTWdCq-VlHBlQ&url=http://www.theregister.co.uk/2012/03/12/sxsw_make_tramps_into_4g_hotspots/) -thejournal.ie (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH1C00DB7B71aoJ43cy12U4sWqaiQ&url=http://www.thejournal.ie/homeless-people-used-as-internet-hotspots-at-tech-conference-381573-Mar2012/)
all 17 news articles » (http://news.google.ca/news/more?gl=us&pz=1&ned=ca&ncl=dlo0BssMyfrgqNMgl9sqXSzMJuqXM)
Courtesy of WestNet City Wi-Fi
www.westnet.ca
IBTimes UK (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEh-Ok2lf5RVCTrDDoWrolis2uOhg&url=http://www.ibtimes.co.uk/articles/312740/20120312/sxsw-homeless-hotspots-wi-fi-bbh-4g.htm)
<img alt="" height="1" width="1" />
BBH Turns Homeless People Into Wi-Fi Hotspots at SXSW (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGrdCBlT3bS2cONSVG7tR__0j-6yA&url=http://adage.com/article/adages/bbh-turns-homeless-people-wi-fi-hotspots-sxsw/233254/)
AdAge.com
In other words, by making homeless people purveyors of the one thing that SXSW attendees want above all else -- a working Wi-Fi connection -- they become visible members of society. And the "hot spots" keep all of the proceeds.
SXSW: Marketing Agency Uses Homeless as Wi-Fi Hotspots (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEh-Ok2lf5RVCTrDDoWrolis2uOhg&url=http://www.ibtimes.co.uk/articles/312740/20120312/sxsw-homeless-hotspots-wi-fi-bbh-4g.htm)IBTimes UK
At SXSW 2012, wireless hotspots are people (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFDhCEUiHEKddBM7msDuJ46wGG4XA&url=http://io9.com/5892397/at-sxsw-2012-wireless-hotspots-are-people)io9
The Damning Backstory Behind "Homeless Hotspots" at SXSWi (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEWWfovq1M-a63Cg8tpLFuf19y-ww&url=http://www.wired.com/epicenter/2012/03/the-damning-backstory-behind-homeless-hotspots-at-sxswi/)Wired News
Bitterwallet (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGawnQmoE5KKQXw6v7K8dXNqe8t3w&url=http://www.bitterwallet.com/are-homeless-people-the-future-of-mobile-internet-access/54669) -Register (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE5fFk1rvbIVaCV9OTWdCq-VlHBlQ&url=http://www.theregister.co.uk/2012/03/12/sxsw_make_tramps_into_4g_hotspots/) -thejournal.ie (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH1C00DB7B71aoJ43cy12U4sWqaiQ&url=http://www.thejournal.ie/homeless-people-used-as-internet-hotspots-at-tech-conference-381573-Mar2012/)
all 17 news articles » (http://news.google.ca/news/more?gl=us&pz=1&ned=ca&ncl=dlo0BssMyfrgqNMgl9sqXSzMJuqXM)
Courtesy of WestNet City Wi-Fi
www.westnet.ca