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View Full Version : Homeless People as Internet Hot Spots Backfires on a Marketer - New York Times


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03-13-2012, 02:29 AM
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Daily Mail (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEbMiiQJJekP-miiieekX1w68Idjg&url=http://www.dailymail.co.uk/sciencetech/article-2113959/Homeless-people-turned-walking-wi-fi-hotspots-2-15-minutes-SXSW.html?ito%3Dfeeds-newsxml)
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Homeless People as Internet Hot Spots Backfires on a Marketer (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEdkQimn83Oeqp6DrzF8XAJJfFibA&url=http://www.nytimes.com/2012/03/13/technology/homeless-as-wi-fi-transmitters-creates-a-stir-in-austin.html)
New York Times
A marketing agency touched off a wave of criticism and debate when it hired members of the local homeless population to walk around carrying mobile Wi-Fi devices, offering conferencegoers Internet access in exchange for donations.
Wi-Fi Hotspots Made of Homeless People: Not as Horrible as They Seem (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHmF7CAtEI6YJZ5ctybopSeEOZAVA&url=http://www.theatlantic.com/technology/archive/2012/03/wi-fi-hotspots-made-of-homeless-poeple-not-as-horrible-as-they-seem/254347/)The Atlantic
Using homeless people as WiFi hotspots (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEd2TxFcGSVHsC9U2HHXPifs1s5dA&url=http://www2.macleans.ca/2012/03/12/using-homeless-people-as-wifi-hotspots/)Macleans.ca (blog)
Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes at SXSW (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEbMiiQJJekP-miiieekX1w68Idjg&url=http://www.dailymail.co.uk/sciencetech/article-2113959/Homeless-people-turned-walking-wi-fi-hotspots-2-15-minutes-SXSW.html?ito%3Dfeeds-newsxml)Daily Mail
Exclaim! (blog) (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHg7NyfiiE8Pgdmc15vaBsUQUDKYg&url=http://exclaim.ca/News/austins_homeless_turned_into_wi-fi_hotspots_for_sxsw) -Hollywood Reporter (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHM1pF2aIJDQdHyMWkuMnNy1YhBTg&url=http://www.hollywoodreporter.com/risky-business/sxsw-2012-ad-agency-under-298572) -Mashable (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHMcYAVKqzOU64Q5Re9rPAaWJRO2Q&url=http://mashable.com/2012/03/12/homeless-hotspots-sxsw/)
all 176 news articles &raquo; (http://news.google.ca/news/more?gl=us&pz=1&ned=ca&ncl=dyXM28udwDmcWFM1fKong-T1yylUM)



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