Report: Wi-Fi More Important Than Loyalty To App Users - PYMNTS.com

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Report: Wi-Fi More Important Than Loyalty To App Users
PYMNTS.com
Released on October 18, the study found that some retailers may be overinvesting in loyalty in favor of more popular mobile app features, such as the most requested mobile app addition, Wi-Fi. More than 50 percent of survey respondents indicated that ...
Acquity Group Study: Consumers Value In-Store Wi-Fi, Rich Content and Mobile ...Promotion World (press release)

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