Dance with a Stranger if You Want Free WiFi in Clever New Mentos Campaign in China - Branding in Asia Magazine

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Branding in Asia Magazine
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Dance with a Stranger if You Want Free WiFi in Clever New Mentos Campaign in China
Branding in Asia Magazine
In a clever new experiment dubbed 'Mentos WiFi', the brand explores how people react when encouraged to make a connection with a stranger. The experiment involved taking-over the WiFi in a popular café and giving internet access to visitors only after ...





Courtesy of WestNet City Wi-Fi
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