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06-05-2013, 10:07 AM
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There have been rumours that when Ottawa's new CFL team hits the gridiron in 2014 the players will answer to 'the RedBlacks.' The reaction to that name has been lukewarm, but it also has some asking how important branding is to the success of a modern sports franchise.
More... (http://start.westnet.ca/newstempcb.php?article=canada/story/2013/06/04/f-red-blacks-sports-branding.html)
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There have been rumours that when Ottawa's new CFL team hits the gridiron in 2014 the players will answer to 'the RedBlacks.' The reaction to that name has been lukewarm, but it also has some asking how important branding is to the success of a modern sports franchise.
More... (http://start.westnet.ca/newstempcb.php?article=canada/story/2013/06/04/f-red-blacks-sports-branding.html)
From http://start.westnet.ca News
News Provided By
WestNet Wireless Internet