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10-07-2013, 04:19 AM
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Wall Street Journal (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGgqUQOca-YKspdlCsVx6jf8JY74Q&url=http://online.wsj.com/article/SB10001424052702304171804579119342816300078.html)
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Twitter Tunes in to TV Partnerships Ahead of IPO (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH-TQladetFg_O9Zhd3Z-_CvbZ_fg&url=http://abcnews.go.com/Technology/wireStory/twitter-tunes-tv-partnerships-ahead-ipo-20489953)
ABC News
People don't just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reactions to touchdowns and nail-biting season finales â??and advertisers and networks are taking note. Examples of Twitter's influence abound.
Nielsen measuring audience of TV-related tweets during programs (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFOd21K6bsJcmS4AHQkwDf7D-EAsw&url=http://www.latimes.com/business/la-fi-ct-nielsen-twitter-tv-20131005,0,3203269.story)Los Angeles Times
Nielsen Twitter TV Ratings Are Launched (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGjDLB20LRkI2m2nr4qvctsJOzSOA&url=http://www.broadcastingcable.com/article/495896-Nielsen_Twitter_TV_Ratings_Are_Launched.php)Broadc asting & Cable
Nielsen Preps Its Twitter TV Report, While Facebook Extends Data Partnership ... (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNErGwb5AdJMnVXrTbosQQ3EqjfWtw&url=http://techcrunch.com/2013/10/06/nielsen-preps-its-twitter-tv-report-while-facebook-extends-data-partnership-to-foreign-networks/)TechCrunch
New York Times (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH8OG9BHC7A0lU5J6mlJTqHfEpaRQ&url=http://www.nytimes.com/2013/10/07/business/media/nielsen-to-measure-twitter-chatter-about-tv.html) -Wall Street Journal (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGgqUQOca-YKspdlCsVx6jf8JY74Q&url=http://online.wsj.com/article/SB10001424052702304171804579119342816300078.html)
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