Why we give to charity: Chalk it up to peer pressure, 'cute-puppy effect'

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http://i.cbc.ca/1.1198554.1386952401!/httpImage/image.jpg_gen/derivatives/16x9_460/hi-philippines-typhoon-852-ap-03703247.jpg While the holiday season is a money-making bonanza for retailers, it is also a key fundraising period for charities. But given the sheer number of charities in Canada, how do people ultimately decide where to direct their money?


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