Testicular, breast cancer social media campaigns get edgier

[news]

http://i.cbc.ca/1.2622633.1398467001!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_460/nutiquette-testicular-cancer-awareness-campaign.jpg The shock value of naughty cancer awareness campaigns on social media do create buzz, but whether they work in the long run is less clear, a marketing expert says.


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