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07-09-2014, 09:21 AM
http://i.cbc.ca/1.2700673.1404872561!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_460/hi-coors-contest-jpg.jpg As a viral marketing stunt for a beer brand, Coors Light's "Search + Rescue" campaign in Toronto fizzled fast.
More... (http://start.westnet.ca/newstempcb.php?article=canada/toronto/coors-light-scare-7-guerrilla-marketing-blunders-1.2700447)
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More... (http://start.westnet.ca/newstempcb.php?article=canada/toronto/coors-light-scare-7-guerrilla-marketing-blunders-1.2700447)
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