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View Full Version : SXSW stunt scorned for paying homeless to carry Wi-Fi signals - Hamilton Spectator


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03-13-2012, 04:32 PM
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Telegraph.co.uk (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGCyQaKuy6mK507MR7ZeP2tmKNIww&url=http://www.telegraph.co.uk/technology/news/9139054/SXSW-2012-British-ad-agency-turns-homeless-into-wifi-hotspots.html)
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SXSW stunt scorned for paying homeless to carry Wi-Fi signals (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE4AJeBdTh_XLjv2iyEC3c5bhybdg&url=http://www.thespec.com/news/world/article/686293--sxsw-stunt-scorned-for-paying-homeless-to-carry-wi-fi-signals)
Hamilton Spectator
AUSTIN, Texas - A marketing stunt that paid homeless people to carry Wi-Fi signals during the South By Southwest Conference in Austin, Texas, is drawing widespread criticism. BBH Labs, a unit of the global marketing agency BBH, gave 14 people from a ...
Use of Homeless as Internet Hot Spots Backfires on Marketer (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEdkQimn83Oeqp6DrzF8XAJJfFibA&url=http://www.nytimes.com/2012/03/13/technology/homeless-as-wi-fi-transmitters-creates-a-stir-in-austin.html)New York Times
Homeless people turned into walking Wi-Fi hotspots in 'charitable experiment' (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE8DpTnnRl1zknBkKZ6N9i12s5dkw&url=http://www.foxnews.com/scitech/2012/03/13/homeless-people-turned-into-walking-wifi-hotspots-in-charitable-experiment/)Fox News
Homeless people turned into walking WiFi hotspots in 'charitable experiment' (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFe4x0fUcwZy7cyMFatqlxZMXYvTg&url=http://www.heraldsun.com.au/technology/homeless-people-turned-into-walking-wifi-hotspots-in-charitable-experiment/story-fn7celvh-1226298625892)Herald Sun
Telegraph.co.uk (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGCyQaKuy6mK507MR7ZeP2tmKNIww&url=http://www.telegraph.co.uk/technology/news/9139054/SXSW-2012-British-ad-agency-turns-homeless-into-wifi-hotspots.html) -Minyanville.com (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGZlXI7S-X1fBXdk96JrL9bIx479A&url=http://www.minyanville.com/dailyfeed/2012/03/13/need-wifi-access-just-walk/)
all 313 news articles &raquo; (http://news.google.ca/news/more?gl=us&pz=1&ned=ca&ncl=d5Jz6_RUW557saMLPubLxro70ZC-M)



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