news
07-13-2015, 01:26 PM
JetBlue Airways is taking off for a special mission this summer.
As part of a program to promote summer reading in underserved communities, the airline has installed free book vending machines (http://money.cnn.com/news/newsfeeds/articles/marketwire/11G046953-001.htm#TOP) in a Washington, D.C., neighborhood, that has limited access to reading resources, according to a press release.
The initiative, which is a joint effort with Random House Children's Books, launched on Wednesday (http://thekojonnamdishow.org/2015/07/09/book-program-set-takeoff-southeast), with vending machines installed in a church, a grocery store and a branch of the Salvation Army in Southeast D.C., the Kojo Nnamdi Show blog reported. Described as a “book desert,” many children this area of the city do not have the resources to build their own personal library. The vending machines, which are a pilot in JetBlue’s annual Soar With Reading program, are meant to promote literacy by providing access to free books.
"Innovative solutions that involve and engage the community [are] necessary to combat the current summer slump that happens especially in underserved communities," Icema Gibbs (http://money.cnn.com/news/newsfeeds/articles/marketwire/11G046953-001.htm#TOP), JetBlue's director of corporate social responsibility, said in a statement.
Other cities are involved in the program with an online #BookBattle that lets voters chose which city should be the recipient of 100,000 new children’s books (http://www.soarwithreading.com/). Detroit, Houston, Los Angeles, New York City and Fort Lauderdale, Florida, are all holding regional reading programs and events throughout the summer, with voting open through Aug. 31.
http://i.huffpost.com/gen/3175346/thumbs/o-JETBLUE-VENDING-570.jpg?5
Washington D.C.’s Soar With Reading (http://thekojonnamdishow.org/2015/07/09/book-program-set-takeoff-southeast), and the reveal of the new vending machines, kicked off with a reading event with NFL quarterback Robert Griffin III, The Kojo Nnamdi Show blog reported.
“[JetBlue] really believes this is a great thing, and are excited about doing it.,” Gibbs told the blog of the pilot program. “It’s a project we’re entering into without fear of failure.”
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As part of a program to promote summer reading in underserved communities, the airline has installed free book vending machines (http://money.cnn.com/news/newsfeeds/articles/marketwire/11G046953-001.htm#TOP) in a Washington, D.C., neighborhood, that has limited access to reading resources, according to a press release.
The initiative, which is a joint effort with Random House Children's Books, launched on Wednesday (http://thekojonnamdishow.org/2015/07/09/book-program-set-takeoff-southeast), with vending machines installed in a church, a grocery store and a branch of the Salvation Army in Southeast D.C., the Kojo Nnamdi Show blog reported. Described as a “book desert,” many children this area of the city do not have the resources to build their own personal library. The vending machines, which are a pilot in JetBlue’s annual Soar With Reading program, are meant to promote literacy by providing access to free books.
"Innovative solutions that involve and engage the community [are] necessary to combat the current summer slump that happens especially in underserved communities," Icema Gibbs (http://money.cnn.com/news/newsfeeds/articles/marketwire/11G046953-001.htm#TOP), JetBlue's director of corporate social responsibility, said in a statement.
Other cities are involved in the program with an online #BookBattle that lets voters chose which city should be the recipient of 100,000 new children’s books (http://www.soarwithreading.com/). Detroit, Houston, Los Angeles, New York City and Fort Lauderdale, Florida, are all holding regional reading programs and events throughout the summer, with voting open through Aug. 31.
http://i.huffpost.com/gen/3175346/thumbs/o-JETBLUE-VENDING-570.jpg?5
Washington D.C.’s Soar With Reading (http://thekojonnamdishow.org/2015/07/09/book-program-set-takeoff-southeast), and the reveal of the new vending machines, kicked off with a reading event with NFL quarterback Robert Griffin III, The Kojo Nnamdi Show blog reported.
“[JetBlue] really believes this is a great thing, and are excited about doing it.,” Gibbs told the blog of the pilot program. “It’s a project we’re entering into without fear of failure.”
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