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07-30-2015, 05:30 PM
CANNES - Comcast's data from its twenty millions set-top boxes, coupled with marketers' first party data, will create a "whole new world" for NBC Universal, for both advertising and content creation, explains*Linda Yaccarino (http://corporate.comcast.com/news-information/leadership-overview/linda-yaccarino), Chairman, Advertising Sales and Client Partnerships in this this interview with Beet.TV
Comcast has been expanding its addressable technology via acquisitions including the recent one of Visible World (http://www.marketwatch.com/story/comcast-has-agreed-to-acquire-ad-tech-company-visible-world-2015-06-05).
She lays out her vision in this segment taped last month at the Cannes Lions Festival.
The video is part of the Media Revolutionaries series (http://www.beet.tv/category/the-media-revolutionaries-presented-by-xaxis-and-microsoft) presented by Xaxis and Microsoft. * Interviewing her is David J. Moore, Chairman of Xaxis and President of WPP Digital.
You can find this post (http://www.beet.tv/2015/07/linda-cannes.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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Comcast has been expanding its addressable technology via acquisitions including the recent one of Visible World (http://www.marketwatch.com/story/comcast-has-agreed-to-acquire-ad-tech-company-visible-world-2015-06-05).
She lays out her vision in this segment taped last month at the Cannes Lions Festival.
The video is part of the Media Revolutionaries series (http://www.beet.tv/category/the-media-revolutionaries-presented-by-xaxis-and-microsoft) presented by Xaxis and Microsoft. * Interviewing her is David J. Moore, Chairman of Xaxis and President of WPP Digital.
You can find this post (http://www.beet.tv/2015/07/linda-cannes.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
http://rc.feedsportal.com/r/234566359003/u/0/f/677045/c/35496/s/489312bc/sc/28/rc/1/rc.img (http://rc.feedsportal.com/r/234566359003/u/0/f/677045/c/35496/s/489312bc/sc/28/rc/1/rc.htm)
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