news
08-06-2015, 06:38 PM
Adidas is stepping up to the plate and making sure that teenage girls have the sportswear they need in order to keep crushin' it!
The sportswear company launched "adigirl (http://news.adidas.com/US/Latest-News/ALL/Introducing-The-adigirl-Collection--First-Collection-Designed-for-the-Sporty-Teen/s/84e45dc5-a62a-4b48-b97f-dc58c69f03f8)," a new line designed specifically for female teen athletes on July 22. Adidas introduced the collection on its site (http://news.adidas.com/US/Latest-News/ALL/Introducing-The-adigirl-Collection--First-Collection-Designed-for-the-Sporty-Teen/s/84e45dc5-a62a-4b48-b97f-dc58c69f03f8) saying:
Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line -- a first of its kind -- combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life.
This is Adidas' first go at sportswear and "athleisure (http://start.westnet.ca/newstempch.php?article=2014/04/11/teens-pants_n_5128197.html)" that explicitly targets teenage girls, and with this move the company might be paving the way for other big sportswear designers. There's a lot of sports apparel designed for women, and some for girls, too. But there isn't much on the market that is designed specifically for a teenage girl's taste and body type. Adigirl by Adidas aims to fill that gap.
#ADIGIRL (https://twitter.com/hashtag/ADIGIRL?src=hash) IS HERE! A new collection built for the hardest working athletes. Get it here: http://t.co/tqTNXJs21C pic.twitter.com/izRISdnfco (http://t.co/izRISdnfco)
— adidas Women (@adidasWomen) July 22, 2015 (https://twitter.com/adidasWomen/status/623983527512518657)
The New York City adigirl launch event took place in late July and several celebs (including actress Zendaya (http://start.westnet.ca/newstempch.php?article=entry/zendaya-called-out-a-woman-shaming-twitter-account-like-the-queen-she-is_55797c2de4b0a774939d0d20), U.S. olympian T'erea Brown (https://twitter.com/Louisa_Chirico/status/624003595160145920) and pro soccer player Erika Tymrak (https://twitter.com/eTYMrak/status/624014854723084288)) showed up to support the line and its message to empower female athletes.
Thanks for having me @adidasWomen (https://twitter.com/adidasWomen) #adigirl (https://twitter.com/hashtag/adigirl?src=hash) https://t.co/yQIB9YVpbI pic.twitter.com/RuW1GG5K3t (http://t.co/RuW1GG5K3t)
— Zendaya (@Zendaya) July 22, 2015 (https://twitter.com/Zendaya/status/624004580188229632)
With my girls @eTYMrak (https://twitter.com/eTYMrak) and @Louisa_Chirico (https://twitter.com/Louisa_Chirico) at the #AdiGirl (https://twitter.com/hashtag/AdiGirl?src=hash) event!!! @adidasWomen (https://twitter.com/adidasWomen) pic.twitter.com/goEPpm8rhz (http://t.co/goEPpm8rhz)
— T'erea Brown (@TereaBrown) July 22, 2015 (https://twitter.com/TereaBrown/status/623991495373258752)
The new ADIGIRL collection is amazing !!! #adigirl @adidaswomen (https://instagram.com/p/5dOw62PWa6/)
A photo posted by Isabelle Cornish (@isabellecornish) on Jul 22, 2015 at 4:23pm PDT
"adigirl was created to specifically meet the needs of the female teen athlete" said Katie Becker, senior design director for Adidas Training and Sportswear, in a press release (http://news.adidas.com/US/Latest-News/ALL/Introducing-The-adigirl-Collection--First-Collection-Designed-for-the-Sporty-Teen/s/84e45dc5-a62a-4b48-b97f-dc58c69f03f8). The line features many items that are perfect for workouts, while others fit into the increasingly popular "athleisure" trend (http://start.westnet.ca/newstempch.php?article=2014/12/17/athleisure-workout-clothes-not-working-out_n_6323520.html). The varied range of styles all help to support badass, hardworking female teenage athletes.
Adigirl comes after a series of other exciting endeavors and triumphs for women in sports in recent months including: the U.S. Women's National Team winning the 2015 Women's World Cup (http://start.westnet.ca/newstempch.php?article=2015/07/05/usa-japan-world-cup_n_7732442.html) (breaking national viewership records (http://start.westnet.ca/newstempch.php?article=2015/07/06/most-watched-us-soccer-game_n_7736438.html) in the process), Serena Williams taking home the 2015 Women's Wimbledon title (http://start.westnet.ca/newstempch.php?article=2015/07/11/serena-williams-wimbledon_n_7775932.html) and 14-year-old baseball superstar Mo'ne Davis being one of the youngest athletes ever signed to the Harlem Globetrotters (http://start.westnet.ca/newstempch.php?article=2015/06/29/mone-davis-drafted-by-harlem-globetrotters_n_7690006.html) (apparently she's great at several sports!).
So here's to the young female athletes across the board, killin' the game both on and off the court and looking fierce as they do it!
Also on HuffPost:
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/48c51951/sc/28/l/0L0Shuffingtonpost0N0C20A150C0A80C0A50Cadidas0Enew 0Eteen0Eline0Efills0Ean0Eimportant0Egap0Ein0Ethe0E industry0Efor0Eteenage0Egirls0In0I7950A530A0Bhtml/story01.htm)
The sportswear company launched "adigirl (http://news.adidas.com/US/Latest-News/ALL/Introducing-The-adigirl-Collection--First-Collection-Designed-for-the-Sporty-Teen/s/84e45dc5-a62a-4b48-b97f-dc58c69f03f8)," a new line designed specifically for female teen athletes on July 22. Adidas introduced the collection on its site (http://news.adidas.com/US/Latest-News/ALL/Introducing-The-adigirl-Collection--First-Collection-Designed-for-the-Sporty-Teen/s/84e45dc5-a62a-4b48-b97f-dc58c69f03f8) saying:
Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line -- a first of its kind -- combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life.
This is Adidas' first go at sportswear and "athleisure (http://start.westnet.ca/newstempch.php?article=2014/04/11/teens-pants_n_5128197.html)" that explicitly targets teenage girls, and with this move the company might be paving the way for other big sportswear designers. There's a lot of sports apparel designed for women, and some for girls, too. But there isn't much on the market that is designed specifically for a teenage girl's taste and body type. Adigirl by Adidas aims to fill that gap.
#ADIGIRL (https://twitter.com/hashtag/ADIGIRL?src=hash) IS HERE! A new collection built for the hardest working athletes. Get it here: http://t.co/tqTNXJs21C pic.twitter.com/izRISdnfco (http://t.co/izRISdnfco)
— adidas Women (@adidasWomen) July 22, 2015 (https://twitter.com/adidasWomen/status/623983527512518657)
The New York City adigirl launch event took place in late July and several celebs (including actress Zendaya (http://start.westnet.ca/newstempch.php?article=entry/zendaya-called-out-a-woman-shaming-twitter-account-like-the-queen-she-is_55797c2de4b0a774939d0d20), U.S. olympian T'erea Brown (https://twitter.com/Louisa_Chirico/status/624003595160145920) and pro soccer player Erika Tymrak (https://twitter.com/eTYMrak/status/624014854723084288)) showed up to support the line and its message to empower female athletes.
Thanks for having me @adidasWomen (https://twitter.com/adidasWomen) #adigirl (https://twitter.com/hashtag/adigirl?src=hash) https://t.co/yQIB9YVpbI pic.twitter.com/RuW1GG5K3t (http://t.co/RuW1GG5K3t)
— Zendaya (@Zendaya) July 22, 2015 (https://twitter.com/Zendaya/status/624004580188229632)
With my girls @eTYMrak (https://twitter.com/eTYMrak) and @Louisa_Chirico (https://twitter.com/Louisa_Chirico) at the #AdiGirl (https://twitter.com/hashtag/AdiGirl?src=hash) event!!! @adidasWomen (https://twitter.com/adidasWomen) pic.twitter.com/goEPpm8rhz (http://t.co/goEPpm8rhz)
— T'erea Brown (@TereaBrown) July 22, 2015 (https://twitter.com/TereaBrown/status/623991495373258752)
The new ADIGIRL collection is amazing !!! #adigirl @adidaswomen (https://instagram.com/p/5dOw62PWa6/)
A photo posted by Isabelle Cornish (@isabellecornish) on Jul 22, 2015 at 4:23pm PDT
"adigirl was created to specifically meet the needs of the female teen athlete" said Katie Becker, senior design director for Adidas Training and Sportswear, in a press release (http://news.adidas.com/US/Latest-News/ALL/Introducing-The-adigirl-Collection--First-Collection-Designed-for-the-Sporty-Teen/s/84e45dc5-a62a-4b48-b97f-dc58c69f03f8). The line features many items that are perfect for workouts, while others fit into the increasingly popular "athleisure" trend (http://start.westnet.ca/newstempch.php?article=2014/12/17/athleisure-workout-clothes-not-working-out_n_6323520.html). The varied range of styles all help to support badass, hardworking female teenage athletes.
Adigirl comes after a series of other exciting endeavors and triumphs for women in sports in recent months including: the U.S. Women's National Team winning the 2015 Women's World Cup (http://start.westnet.ca/newstempch.php?article=2015/07/05/usa-japan-world-cup_n_7732442.html) (breaking national viewership records (http://start.westnet.ca/newstempch.php?article=2015/07/06/most-watched-us-soccer-game_n_7736438.html) in the process), Serena Williams taking home the 2015 Women's Wimbledon title (http://start.westnet.ca/newstempch.php?article=2015/07/11/serena-williams-wimbledon_n_7775932.html) and 14-year-old baseball superstar Mo'ne Davis being one of the youngest athletes ever signed to the Harlem Globetrotters (http://start.westnet.ca/newstempch.php?article=2015/06/29/mone-davis-drafted-by-harlem-globetrotters_n_7690006.html) (apparently she's great at several sports!).
So here's to the young female athletes across the board, killin' the game both on and off the court and looking fierce as they do it!
Also on HuffPost:
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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