news
08-27-2015, 03:49 PM
The old adage used to be that digital video had to be short, that viewers wouldn't sit and watch it*in long sessions. That may have been true on the desktop - but video ad tech company FreeWheel's latest quarterly market report shows new devices are now driving online video ever more toward long-form and live content.
According to year-over-year changes noted in FreeWheel's Q2 2015 Video Monetization Report (http://The New Primetime is Anytime), which is subtitled "The New Primetime is Anytime", video views were are*25%, whilst video ad views at up 32%. Highlights:
"Long-form on-demand and live content continue to drive growth, growing at 26% and 146%, respectively, year-over-year."
"Nearly 40% of ad views came from outside of desktop and laptop environments, with over-the-top (OTT) devices and smartphones leading that growth"
Speaking with Beet.TV in this video interview,*FreeWheel's advisory director Brian Dutt (https://www.linkedin.com/pub/brian-dutt/13/2a3/812) went in to further detail:
OTT: "This quarter, that was one out of 10 ad views we saw through our data set, which is really phenomenal. Two or three years ago, those devices weren't even ad-supported - all you saw was (ad-free) Netflix. We're starting to see, in the living room, monetization through ads."
Mobile: "We're seeing one in five of our ad views come through Android or iPhone device. We're seeing a lot of news clips or snippets or TV shows."
Live: "Live sports is driving the market. (With apps), you get a lot more access to games than you get through your traditional television. A lot of the first apps were sports-driven apps on Roku, Xbox and PlayStations."
This interview is part of a series (http://www.beet.tv/category/the-road-to-dmexco-presented-by-4c-teletrex) of videos leading up to the DMEXCO conference in Cologne. The series is presented by 4C Insights + Teletrax (http://finance.yahoo.com/news/4c-acquires-teletrax-create-worlds-140000956.html).
You can find this post (http://www.beet.tv/2015/08/dmexcofreewheeldutt.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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According to year-over-year changes noted in FreeWheel's Q2 2015 Video Monetization Report (http://The New Primetime is Anytime), which is subtitled "The New Primetime is Anytime", video views were are*25%, whilst video ad views at up 32%. Highlights:
"Long-form on-demand and live content continue to drive growth, growing at 26% and 146%, respectively, year-over-year."
"Nearly 40% of ad views came from outside of desktop and laptop environments, with over-the-top (OTT) devices and smartphones leading that growth"
Speaking with Beet.TV in this video interview,*FreeWheel's advisory director Brian Dutt (https://www.linkedin.com/pub/brian-dutt/13/2a3/812) went in to further detail:
OTT: "This quarter, that was one out of 10 ad views we saw through our data set, which is really phenomenal. Two or three years ago, those devices weren't even ad-supported - all you saw was (ad-free) Netflix. We're starting to see, in the living room, monetization through ads."
Mobile: "We're seeing one in five of our ad views come through Android or iPhone device. We're seeing a lot of news clips or snippets or TV shows."
Live: "Live sports is driving the market. (With apps), you get a lot more access to games than you get through your traditional television. A lot of the first apps were sports-driven apps on Roku, Xbox and PlayStations."
This interview is part of a series (http://www.beet.tv/category/the-road-to-dmexco-presented-by-4c-teletrex) of videos leading up to the DMEXCO conference in Cologne. The series is presented by 4C Insights + Teletrax (http://finance.yahoo.com/news/4c-acquires-teletrax-create-worlds-140000956.html).
You can find this post (http://www.beet.tv/2015/08/dmexcofreewheeldutt.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
http://rc.feedsportal.com/r/234567942044/u/0/f/677045/c/35496/s/49591d48/sc/28/rc/1/rc.img (http://rc.feedsportal.com/r/234567942044/u/0/f/677045/c/35496/s/49591d48/sc/28/rc/1/rc.htm)
http://rc.feedsportal.com/r/234567942044/u/0/f/677045/c/35496/s/49591d48/sc/28/rc/2/rc.img (http://rc.feedsportal.com/r/234567942044/u/0/f/677045/c/35496/s/49591d48/sc/28/rc/2/rc.htm)
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