news
09-01-2015, 02:02 PM
A company in Japan is trying to improve the food service industry one muscular man at a time.
Macho 29 (http://event-kikaku.com/macho_macho_29/) is a group of buff, Japanese men who take over various food experiences (http://machobustour.strikingly.com/) across the country with lots of flexing and very little clothing. It's been called a reverse Hooters (http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152), and so far, it has gained a loyal following.
Earlier this year, the performers opened up their very own Macho Cafe (http://machocafe.wix.com/macho-cafe) in Tokyo. Servers in tiny tank tops presented dishes such as the "Macho-ed Eggs Double Bicep Flavor" and elaborately squeezed whipped cream on top of pancake orders as a line formed around the block (http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152).
Macho Cafe is only open sporadically, but diners can pay extra to get the most out of the experience. Roughly $4 buys you a 15-minute conversation with your server, (http://en.rocketnews24.com/2015/03/17/eggs-served-with-a-side-of-biceps-check-out-the-macho-cafe-opening-next-month-in-tokyo/) while $27 buys you the chance to be surrounded by a "Wall of Meat (http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152)" (aka, a circle of flexing men).
Macho 29's most recent takeover (http://www.cchan.tv/watch/02d263d0209a40e782e095deeb954f5c/) was at a shave ice shop at a mall in Tokyo (http://machokoori29.strikingly.com/), where they adopted a team mentality for serving ice-cold treats.
The men crushed the ice by hand using a crank and then worked in pairs to pour the syrup, insert the straws and, of course, flex during the presentation.
According to their official website (http://event-kikaku.com/macho_macho_29/), Macho 29 consists of 11 men, ranging in age from 20 to 40 years old. They are sponsored by Be Legend, a Japanese protein powder brand, and promote the products both at their venues and on their teeny tank tops.
Japan is no stranger to the "entertainment dining" experience; maid cafes (where women dressed in maid costumes greet customers with a hearty, "Welcome home, master!" (http://metropolis.co.jp/arts/pop-life/at-your-service/)) and hostess bars (where women are paid to sit, talk and flirt with paying customers) are common.
In other words, Macho 29 seems to be following a proven recipe for food service success in Japan.
Feast your eyes on the brawny business plan below:
Shaved ice + macho men = Macho koori Shibuya Marui Aug 6 ~ Aug 18 pic.twitter.com/QNp6kLm2ll (http://t.co/QNp6kLm2ll)
— unleashthegeek (@unleashthegeek) August 11, 2015 (https://twitter.com/unleashthegeek/status/631138427103150080)
A photo posted by Peng Han Yee (@phyee86) (https://instagram.com/p/6Rp3AAG45H/) on Aug 12, 2015 at 1:00am PDT
A photo posted by kana fukushima (@kacchin13) (https://instagram.com/p/6cyZrBkuH3/) on Aug 16, 2015 at 8:47am PDT
A photo posted by @maya1014jp (https://instagram.com/p/6NQGEZPIDR/) on Aug 10, 2015 at 7:58am PDT
A photo posted by @miiiiidor1 (https://instagram.com/p/6H8avslKPd/) on Aug 8, 2015 at 6:30am PDT
Also on HuffPost:
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4979f405/sc/26/l/0L0Shuffingtonpost0N0C20A150C0A80C270Cjapan0Emacho 0Ecafe0In0I80A70A8880Bhtml/story01.htm)
Macho 29 (http://event-kikaku.com/macho_macho_29/) is a group of buff, Japanese men who take over various food experiences (http://machobustour.strikingly.com/) across the country with lots of flexing and very little clothing. It's been called a reverse Hooters (http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152), and so far, it has gained a loyal following.
Earlier this year, the performers opened up their very own Macho Cafe (http://machocafe.wix.com/macho-cafe) in Tokyo. Servers in tiny tank tops presented dishes such as the "Macho-ed Eggs Double Bicep Flavor" and elaborately squeezed whipped cream on top of pancake orders as a line formed around the block (http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152).
Macho Cafe is only open sporadically, but diners can pay extra to get the most out of the experience. Roughly $4 buys you a 15-minute conversation with your server, (http://en.rocketnews24.com/2015/03/17/eggs-served-with-a-side-of-biceps-check-out-the-macho-cafe-opening-next-month-in-tokyo/) while $27 buys you the chance to be surrounded by a "Wall of Meat (http://kotaku.com/japans-macho-cafe-is-like-hooters-in-reverse-1704687152)" (aka, a circle of flexing men).
Macho 29's most recent takeover (http://www.cchan.tv/watch/02d263d0209a40e782e095deeb954f5c/) was at a shave ice shop at a mall in Tokyo (http://machokoori29.strikingly.com/), where they adopted a team mentality for serving ice-cold treats.
The men crushed the ice by hand using a crank and then worked in pairs to pour the syrup, insert the straws and, of course, flex during the presentation.
According to their official website (http://event-kikaku.com/macho_macho_29/), Macho 29 consists of 11 men, ranging in age from 20 to 40 years old. They are sponsored by Be Legend, a Japanese protein powder brand, and promote the products both at their venues and on their teeny tank tops.
Japan is no stranger to the "entertainment dining" experience; maid cafes (where women dressed in maid costumes greet customers with a hearty, "Welcome home, master!" (http://metropolis.co.jp/arts/pop-life/at-your-service/)) and hostess bars (where women are paid to sit, talk and flirt with paying customers) are common.
In other words, Macho 29 seems to be following a proven recipe for food service success in Japan.
Feast your eyes on the brawny business plan below:
Shaved ice + macho men = Macho koori Shibuya Marui Aug 6 ~ Aug 18 pic.twitter.com/QNp6kLm2ll (http://t.co/QNp6kLm2ll)
— unleashthegeek (@unleashthegeek) August 11, 2015 (https://twitter.com/unleashthegeek/status/631138427103150080)
A photo posted by Peng Han Yee (@phyee86) (https://instagram.com/p/6Rp3AAG45H/) on Aug 12, 2015 at 1:00am PDT
A photo posted by kana fukushima (@kacchin13) (https://instagram.com/p/6cyZrBkuH3/) on Aug 16, 2015 at 8:47am PDT
A photo posted by @maya1014jp (https://instagram.com/p/6NQGEZPIDR/) on Aug 10, 2015 at 7:58am PDT
A photo posted by @miiiiidor1 (https://instagram.com/p/6H8avslKPd/) on Aug 8, 2015 at 6:30am PDT
Also on HuffPost:
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
http://rc.feedsportal.com/r/238385036343/u/0/f/677045/c/35496/s/4979f405/sc/26/rc/1/rc.img (http://rc.feedsportal.com/r/238385036343/u/0/f/677045/c/35496/s/4979f405/sc/26/rc/1/rc.htm)
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More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4979f405/sc/26/l/0L0Shuffingtonpost0N0C20A150C0A80C270Cjapan0Emacho 0Ecafe0In0I80A70A8880Bhtml/story01.htm)