news
11-25-2015, 02:51 PM
FORT LAUDERDALE -- It may be old-fashioned linear TV, but that doesn't mean you can't bring internet-like*next-gen ad measurement to the 'ol box.
That's what Simulmedia (http://www.simulmedia.com/), the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory in linear television, not online video broadcasts,*Simulmedia strategy VP Jeff Storan (https://www.linkedin.com/in/jeffrey-storan-0a50b61) says*buyers of ads in that platform can benefit from measuring true return on investment. And that can mean something different to every advertiser.
"We've been doing more direct measurement of business outcomes that television advertising can drive for an advertiser," he says.
"That's sales by people who had seen television advertising, but it can also mean things that are more specific in given advertising categories - for a mobile game developer, it can be app installs, daily average use, average revenue per user.
This video was produced at the*Beet.TV executive retreat (http://www.beet.tv/retreat15transform)*presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat*on this page (http://www.beet.tv/category/beet-retreat-15-presented-by-videology-with-adobe-att-and-nielsen).
You can find this post (http://www.beet.tv/2015/11/br152simulmediastoran.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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That's what Simulmedia (http://www.simulmedia.com/), the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory in linear television, not online video broadcasts,*Simulmedia strategy VP Jeff Storan (https://www.linkedin.com/in/jeffrey-storan-0a50b61) says*buyers of ads in that platform can benefit from measuring true return on investment. And that can mean something different to every advertiser.
"We've been doing more direct measurement of business outcomes that television advertising can drive for an advertiser," he says.
"That's sales by people who had seen television advertising, but it can also mean things that are more specific in given advertising categories - for a mobile game developer, it can be app installs, daily average use, average revenue per user.
This video was produced at the*Beet.TV executive retreat (http://www.beet.tv/retreat15transform)*presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat*on this page (http://www.beet.tv/category/beet-retreat-15-presented-by-videology-with-adobe-att-and-nielsen).
You can find this post (http://www.beet.tv/2015/11/br152simulmediastoran.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
http://rc.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/rc/1/rc.img (http://rc.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/rc/1/rc.htm)
http://rc.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/rc/2/rc.img (http://rc.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/rc/2/rc.htm)
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http://adchoice.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/ach.img (http://adchoice.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/ach.htm)http://pi.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/a2t.imghttp://pi2.feedsportal.com/r/244159579877/u/0/f/677045/c/35496/s/4bc87ac4/sc/28/a2t2.imghttp://feeds.huffingtonpost.com/c/35496/f/677045/s/4bc87ac4/sc/28/mf.gif
More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4bc87ac4/sc/28/l/0L0Shuffingtonpost0N0Candy0Eplesser0Cvideo0Ehow0Es imulmedia0Etrac0Ib0I86472920Bhtml/story01.htm)