news
01-13-2016, 04:13 AM
LAS VEGAS -- VideoAmp (https://videoamp.com/) is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors.
At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November (http://www.prnewswire.com/news-releases/videoamp-raises-15m-series-a-funding-led-by-rtl-group-300176197.html), the latest in German broadcaster RTL Group's ad-tech roll-up.
Now VideoAmp CEO Ross McCray says 2016 is primed*to be "the year of execution" for*the*company he co-founded. So what does VideoAmp bring to the party?
A "cross-device graph", McCray says: "We associate multiple device IDs to a user, we append intelligence to those devices.*We'll say, 'here's everything those devices have consumed';*it watches these ads or shows on TV.
"Today, we over 150m unique users in the United States and over a billion devices associated underneath those users, and consumption data across all of them."
That means advertisers will get to more smartly target ads based on a holistic understanding of who exactly is behind the many devices that*are now used throughout households.
McCray says an earlier seed round had funded the engineering build-out, but the effort in 2016 will be about sales.
This video is part of a series of interviews about the transformation of television produced at CES and sponsored by SpotX.
You can find this post (http://www.beet.tv/2016/01/cesvideoampmccray.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4cd38fa5/sc/28/l/0L0Shuffingtonpost0N0Candy0Eplesser0Cvideo0Evideoa mp0Euses0Evc0Ero0Ib0I89668660Bhtml/story01.htm)
At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November (http://www.prnewswire.com/news-releases/videoamp-raises-15m-series-a-funding-led-by-rtl-group-300176197.html), the latest in German broadcaster RTL Group's ad-tech roll-up.
Now VideoAmp CEO Ross McCray says 2016 is primed*to be "the year of execution" for*the*company he co-founded. So what does VideoAmp bring to the party?
A "cross-device graph", McCray says: "We associate multiple device IDs to a user, we append intelligence to those devices.*We'll say, 'here's everything those devices have consumed';*it watches these ads or shows on TV.
"Today, we over 150m unique users in the United States and over a billion devices associated underneath those users, and consumption data across all of them."
That means advertisers will get to more smartly target ads based on a holistic understanding of who exactly is behind the many devices that*are now used throughout households.
McCray says an earlier seed round had funded the engineering build-out, but the effort in 2016 will be about sales.
This video is part of a series of interviews about the transformation of television produced at CES and sponsored by SpotX.
You can find this post (http://www.beet.tv/2016/01/cesvideoampmccray.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
http://rc.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/rc/1/rc.img (http://rc.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/rc/1/rc.htm)
http://rc.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/rc/2/rc.img (http://rc.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/rc/2/rc.htm)
http://rc.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/rc/3/rc.img (http://rc.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/rc/3/rc.htm)
http://da.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/a2.img (http://da.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/a2.htm)
http://adchoice.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/ach.img (http://adchoice.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/ach.htm)http://pi.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/a2t.imghttp://pi2.feedsportal.com/r/247387950880/u/0/f/677045/c/35496/s/4cd38fa5/sc/28/a2t2.imghttp://feeds.huffingtonpost.com/c/35496/f/677045/s/4cd38fa5/sc/28/mf.gif
More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4cd38fa5/sc/28/l/0L0Shuffingtonpost0N0Candy0Eplesser0Cvideo0Evideoa mp0Euses0Evc0Ero0Ib0I89668660Bhtml/story01.htm)