news
02-08-2016, 05:59 PM
Serena Williams and Amy Schumer were featured in some of the most talked-about commercials of the 2016 Super Bowl (http://start.westnet.ca/newstempch.php?article=entry/super-bowl-commercials-2016_us_56b50d6ce4b04f9b57d99fa1), but even in a more lady-friendly group of ads (good riddance to GoDaddy (http://start.westnet.ca/newstempch.php?article=entry/no-godaddy-super-bowl-50_us_56a65000e4b0d8cc109abb53)), women mostly remained silent.
Motto, a site from Time aimed at reaching millennial women, analyzed the 55 commercials that aired nationwide during the Super Bowl and discovered that we still have a long way to go when it comes to female representation.
According to the analysis (http://motto.time.com/4211704/super-bowl-2016-ads-women/?utm_content=bufferfccfb&utm_medium=social&utm_sou rce=twitter.com&utm_campaign=buffer), a quarter of the spots had zero women in them, and 44 percent of the commercials that did include women featured no women of color. Of the 41 commercials that did feature women, 56 percent didn’t give those women a chance to speak. Motto also discovered that in 64 percent of the 55 total commercials, women didn't have speaking roles.
The problem may have something to do with the lack of female directors behind these spots. Motto confirmed that 50 out of the 55 commercials were directed by men.
At least the halftime show proved what women are truly capable of. Lookin' at you, Beyoncé.
Head over to Motto for the full analysis (http://motto.time.com/4211704/super-bowl-2016-ads-women/?utm_content=bufferfccfb&utm_medium=social&utm_sou rce=twitter.com&utm_campaign=buffer).
Also on HuffPost:
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4d7236b8/sc/24/l/0L0Shuffingtonpost0N0C20A160C0A20C0A80Cmen0Edid0Em ost0Eof0Ethe0Etalking0Ein0E20A160Esuper0Ebowl0Ecom mercials0In0I918930A60Bhtml/story01.htm)
Motto, a site from Time aimed at reaching millennial women, analyzed the 55 commercials that aired nationwide during the Super Bowl and discovered that we still have a long way to go when it comes to female representation.
According to the analysis (http://motto.time.com/4211704/super-bowl-2016-ads-women/?utm_content=bufferfccfb&utm_medium=social&utm_sou rce=twitter.com&utm_campaign=buffer), a quarter of the spots had zero women in them, and 44 percent of the commercials that did include women featured no women of color. Of the 41 commercials that did feature women, 56 percent didn’t give those women a chance to speak. Motto also discovered that in 64 percent of the 55 total commercials, women didn't have speaking roles.
The problem may have something to do with the lack of female directors behind these spots. Motto confirmed that 50 out of the 55 commercials were directed by men.
At least the halftime show proved what women are truly capable of. Lookin' at you, Beyoncé.
Head over to Motto for the full analysis (http://motto.time.com/4211704/super-bowl-2016-ads-women/?utm_content=bufferfccfb&utm_medium=social&utm_sou rce=twitter.com&utm_campaign=buffer).
Also on HuffPost:
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
http://rc.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/rc/1/rc.img (http://rc.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/rc/1/rc.htm)
http://rc.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/rc/2/rc.img (http://rc.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/rc/2/rc.htm)
http://rc.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/rc/3/rc.img (http://rc.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/rc/3/rc.htm)
http://da.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/a2.img (http://da.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/a2.htm)
http://adchoice.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/ach.img (http://adchoice.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/ach.htm)http://pi.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/a2t.imghttp://pi2.feedsportal.com/r/247390873573/u/0/f/677045/c/35496/s/4d7236b8/sc/24/a2t2.imghttp://feeds.huffingtonpost.com/c/35496/f/677045/s/4d7236b8/sc/24/mf.gif
More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4d7236b8/sc/24/l/0L0Shuffingtonpost0N0C20A160C0A20C0A80Cmen0Edid0Em ost0Eof0Ethe0Etalking0Ein0E20A160Esuper0Ebowl0Ecom mercials0In0I918930A60Bhtml/story01.htm)