Scrappy couples make Valentine's Day marketing sense

[news]

http://i.cbc.ca/1.3441965.1455122627!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_460/broken-heart.jpg For some marketers, Valentine's Day means uncomfortable imagery, including arguments, violence, trauma and suffering. When you want your ad to jump out of the pack, you sometimes need to go against the tide.


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