Trudeau's Liberals use budget to refresh their brand: Chris Hall

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http://i.cbc.ca/1.3506998.1458861493!/cpImage/httpImage/image.jpg_gen/derivatives/16x9_460/fedbudget-20160322.jpg From logos to campaign slogans to labelling their competitors as unworthy hucksters, building the brand is a critical part of engaging voters and, once they’re hooked, of rewarding their loyalty.


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