Win or lose, Raptors brand a huge hit with new core of global and diverse fans

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http://i.cbc.ca/1.3575314.1462897788!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_460/raptors-fans-jurassic-park.jpg The Toronto Raptors are the hottest ticket in town thanks to a playoff run that has them on the cusp of making the third round. But for the team's diverse and raucous fan base, the wins today are a culmination of a strategy that's seen the team reaching around the world in search of new fans.


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