Look to MADD's model

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MADD started as a small grass-roots movement that grew and radically changed society's views on drunk driving, says Candace Lightner.http://feeds.feedburner.com/~ff/rss/cnn_us?d=yIl2AUoC8zA</img> (http://rss.cnn.com/~ff/rss/cnn_us?a=I-rd_1FUsbg:-UC_W7n_BEU:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/rss/cnn_us?d=7Q72WNTAKBA</img> (http://rss.cnn.com/~ff/rss/cnn_us?a=I-rd_1FUsbg:-UC_W7n_BEU:7Q72WNTAKBA) http://feeds.feedburner.com/~ff/rss/cnn_us?i=I-rd_1FUsbg:-UC_W7n_BEU:V_sGLiPBpWU</img> (http://rss.cnn.com/~ff/rss/cnn_us?a=I-rd_1FUsbg:-UC_W7n_BEU:V_sGLiPBpWU) http://feeds.feedburner.com/~ff/rss/cnn_us?d=qj6IDK7rITs</img> (http://rss.cnn.com/~ff/rss/cnn_us?a=I-rd_1FUsbg:-UC_W7n_BEU:qj6IDK7rITs) http://feeds.feedburner.com/~ff/rss/cnn_us?i=I-rd_1FUsbg:-UC_W7n_BEU:gIN9vFwOqvQ</img> (http://rss.cnn.com/~ff/rss/cnn_us?a=I-rd_1FUsbg:-UC_W7n_BEU:gIN9vFwOqvQ)
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