Pop-up shops: retail's latest strategy for catering to millennial shoppers

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https://i.cbc.ca/1.4346511.1507560809!/cpImage/httpImage/image.jpg_gen/derivatives/16x9_460/fashion-pop-up-shops-20140509.jpg While the pop-up shop may have started as a way for online retailers to stage a lower-risk experiment with a physical presence, the temporary storefront has developed into a marketing tool for established brands, often ones that already boast multiple locations.


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