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View Full Version : Yelp tests offline attribution using guest WiFi and email matching - MarTech Today


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02-23-2018, 07:50 AM
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MarTech Today (http://news.google.com/news/url?sa=t&fd=R&ct2=ca&usg=AFQjCNGG9QGuYEOU0vQTla6AUtnb4JPiFg&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=iNaPWtC-GpTghgHF4ZTABA&url=https://martechtoday.com/yelp-tests-offline-attribution-using-guest-wifi-email-matching-211463)
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Yelp tests offline attribution using guest WiFi and email matching (http://news.google.com/news/url?sa=t&fd=R&ct2=ca&usg=AFQjCNGG9QGuYEOU0vQTla6AUtnb4JPiFg&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=iNaPWtC-GpTghgHF4ZTABA&url=https://martechtoday.com/yelp-tests-offline-attribution-using-guest-wifi-email-matching-211463)
MarTech Today
In early 2017, Yelp bought a Canadian company called Turnstyle Analytics, which provides free WiFi and email marketing services to local businesses. The company helps local businesses build lists and remarket to customers; it also has online-to-offline ...





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