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04-28-2023, 11:50 AM
A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing?
More... (https://www.nytimes.com/2023/04/28/business/small-business-owners-champion-pizza-rethink-ice-cream.html)
More... (https://www.nytimes.com/2023/04/28/business/small-business-owners-champion-pizza-rethink-ice-cream.html)