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View Full Version : Oreo's tweeted ad was Super Bowl blackout's big winner - Washington Post


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02-05-2013, 03:15 AM
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ABC News (http://abcnews.go.com/blogs/technology/2013/02/super-bowl-2013-beyonce-blackout-among-most-electric-social-media-moments/)
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Oreo's tweeted ad was Super Bowl blackout's big winner (http://www.washingtonpost.com/lifestyle/style/oreos-tweeted-ad-was-super-bowl-blackouts-big-winner/2013/02/04/9be24f10-6ef2-11e2-ac36-3d8d9dcaa2e2_story.html)
Washington Post
The instant-advertising era may not have been born Sunday night, but it took its first assured steps during the 34-minute power outage at the Super Bowl in New Orleans. Oreo (of all products) was the runaway winner, with a now legendary tweet-cum-ad that ...
Super Bowl blackout not altogether bad for CBS, advertisers (http://www.nj.com/business/index.ssf/2013/02/super_bowl_blackout_not_altoge.html)The Star-Ledger - NJ.com
Twitter tops Facebook for Super Bowl fans (http://www.mysanantonio.com/business/article/Twitter-tops-Facebook-for-Super-Bowl-fans-4250387.php)San Antonio Express
Super Bowl blackout generates plenty of online buzz, gives brands a boost (http://www.nydailynews.com/sports/football/super-bowl-blackout-generates-plenty-online-buzz-article-1.1254846)New York Daily News
AGBeat (http://agbeat.com/business-marketing/oreos-rapid-response-to-super-bowl-blackout-proves-how-to-be-nimble/) -ABC News (http://abcnews.go.com/ABC_Univision/Entertainment/brands-made-superdome-blackout/story?id=18399872) -Wired (http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/)
all 236 news articles &raquo; (http://news.google.com/news/more?ncl=dvIG1oQoJedJ6eMgK87-wIbZ77ecM&ned=us&topic=e)


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