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Twitter Tunes in to TV Partnerships Ahead of IPO - ABC News
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Wall Street Journal <img alt="" height="1" width="1" /> Twitter Tunes in to TV Partnerships Ahead of IPO ABC News People don't just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reactions to touchdowns and nail-biting season finales â??and advertisers and networks are taking note. Examples of Twitter's influence abound. Nielsen measuring audience of TV-related tweets during programsLos Angeles Times Nielsen Twitter TV Ratings Are LaunchedBroadcasting & Cable Nielsen Preps Its Twitter TV Report, While Facebook Extends Data Partnership ...TechCrunch New York Times -Wall Street Journal all 12 news articles » More... |
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