BBH Turns Homeless People Into WiFi Hotspots at SXSW - AdAge.com (blog)
 

IBTimes UK
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BBH Turns Homeless People Into WiFi Hotspots at SXSW
AdAge.com (blog)
In other words, by making homeless people purveyors of the one thing that SXSW attendees want above all else -- a working WiFi connection -- they become visible members of society. And the "hotspots" keep all of the proceeds.
SXSW: Marketing Agency Uses Homeless as Wi-Fi HotspotsIBTimes UK
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