BBH Turns Homeless People Into Wi-Fi Hotspots at SXSW - AdAge.com
 

IBTimes UK
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BBH Turns Homeless People Into Wi-Fi Hotspots at SXSW
AdAge.com
In other words, by making homeless people purveyors of the one thing that SXSW attendees want above all else -- a working Wi-Fi connection -- they become visible members of society. And the "hot spots" keep all of the proceeds.
SXSW: Marketing Agency Uses Homeless as Wi-Fi HotspotsIBTimes UK
At SXSW 2012, wireless hotspots are peopleio9
The Damning Backstory Behind "Homeless Hotspots" at SXSWiWired News
Bitterwallet -Register -thejournal.ie
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