How brands create mental shortcuts for consumers
 

Wander around a supermarket and you'll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap'n Crunch and Buzz Bee in the cereal section. Mr. Clean, Brawny Man and the Charmin Bear among the household items.http://feeds.feedburner.com/~ff/rss/...?d=yIl2AUoC8zA</img> http://feeds.feedburner.com/~ff/rss/...?d=7Q72WNTAKBA</img> http://feeds.feedburner.com/~ff/rss/...8I:V_sGLiPBpWU</img> http://feeds.feedburner.com/~ff/rss/...?d=qj6IDK7rITs</img> http://feeds.feedburner.com/~ff/rss/...8I:gIN9vFwOqvQ</img>


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