
03-12-2012, 04:03 PM
|
|
Senior Member
|
|
Join Date: Feb 2012
Posts: 87,800
|
|
BBH Turns Homeless People Into Wi-Fi Hotspots at SXSW - AdAge.com

IBTimes UK
<img alt="" height="1" width="1" />
BBH Turns Homeless People Into Wi-Fi Hotspots at SXSW
AdAge.com
In other words, by making homeless people purveyors of the one thing that SXSW attendees want above all else -- a working Wi-Fi connection -- they become visible members of society. And the "hot spots" keep all of the proceeds.
SXSW: Marketing Agency Uses Homeless as Wi-Fi HotspotsIBTimes UK
At SXSW 2012, wireless hotspots are peopleio9
The Damning Backstory Behind "Homeless Hotspots" at SXSWiWired News
Bitterwallet -Register -thejournal.ie
all 17 news articles »
Courtesy of WestNet City Wi-Fi
www.westnet.ca
|