SXSW 2012: MTV's new plan to dominate online music - Los Angeles Times

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New York Times
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SXSW 2012: MTV's new plan to dominate online music
Los Angeles Times
It's been 31 years since MTV ushered in a new means of artist promotion by popularizing the music video. As the network expanded its programming beyond songs and the Web became the go-to place for artist discovery, sites such as YouTube soon supplanted ...
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