Ad blocking support on Apple's iOS 9 could cost publishers billions - Calgaryn.com

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Ad blocking support on Apple's iOS 9 could cost publishers billions

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08-10-2015, 08:26 PM

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Ad blocking support on Apple's iOS 9 could cost publishers billions

Ad blocking will cost online publishers an estimated $21.8 billion in lost revenue this year, says a new report, and that number could rise dramatically as mobile ad blocking technology becomes more prevalent.

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