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08-15-2015, 01:34 AM
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Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing, operational and employee channels, and strategically managed from a 360-degree perspective.
Easy for us, as advisors/"thought leaders"/speakers, to say I guess... so in my eyes the true value add opportunity here is working with companies to enable this to happen sooner rather than later. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing, operational and employee channels, and strategically managed from a 360-degree perspective.
Easy for us, as advisors/"thought leaders"/speakers, to say I guess... so in my eyes the true value add opportunity here is working with companies to enable this to happen sooner rather than later. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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