Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing, operational and employee channels, and strategically managed from a 360-degree perspective.
Easy for us, as advisors/"thought leaders"/speakers, to say I guess... so in my eyes the true value add opportunity here is working with companies to enable this to happen sooner rather than later. -- This feed and its contents are the property of The Huffington Post, and use is subject to our
terms. It may be used for personal consumption, but may not be distributed on a website.
More...
04-07-2012, 03:13 AM
Obama Embraces National Security as Campaign Issue
Linear Mode
