news
12-01-2015, 12:05 AM
The emerging prospect of targeting individual TV viewers with ads, no matter what show or channel they're watching, may be real - but that doesn't mean the industry should throw out the old practice of buying ads in shows considered to have demographic matches.
That's according to*AT&T AdWorks ad sales VP Jason Brown, who tells Beet.TV, in this video interview, the choice is not "either-or".
"It's both," he says. "Brands still love to rub up against high-marquee live sports. There's a ton of value to building awareness in association with quality content.
"On the flipside, there's a ton of value in audience-based buying.*Cord cutting has made everybody in the ecosystem a lot smart - everyone is optimising, whether it's set-top box data, or you're doing addressable advertising at the household level."
The video is part of preview series leading up to the Future of *TV Advertising Forum in London *You can find videos from the series here (http://www.beet.tv/category/future-of-tv-ads-forum-london-15-presented-by-xaxis). The series is sponsored by Xaxis.
You can find this post (http://www.beet.tv/2015/11/ftvpreviewattbrown.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
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That's according to*AT&T AdWorks ad sales VP Jason Brown, who tells Beet.TV, in this video interview, the choice is not "either-or".
"It's both," he says. "Brands still love to rub up against high-marquee live sports. There's a ton of value to building awareness in association with quality content.
"On the flipside, there's a ton of value in audience-based buying.*Cord cutting has made everybody in the ecosystem a lot smart - everyone is optimising, whether it's set-top box data, or you're doing addressable advertising at the household level."
The video is part of preview series leading up to the Future of *TV Advertising Forum in London *You can find videos from the series here (http://www.beet.tv/category/future-of-tv-ads-forum-london-15-presented-by-xaxis). The series is sponsored by Xaxis.
You can find this post (http://www.beet.tv/2015/11/ftvpreviewattbrown.html) on Beet.TV.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. (http://start.westnet.ca/newstempch.php?article=terms.html/) It may be used for personal consumption, but may not be distributed on a website.
http://rc.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/rc/1/rc.img (http://rc.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/rc/1/rc.htm)
http://rc.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/rc/2/rc.img (http://rc.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/rc/2/rc.htm)
http://rc.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/rc/3/rc.img (http://rc.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/rc/3/rc.htm)
http://da.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/a2.img (http://da.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/a2.htm)
http://adchoice.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/ach.img (http://adchoice.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/ach.htm)http://pi.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/a2t.imghttp://pi2.feedsportal.com/r/244160117075/u/0/f/677045/c/35496/s/4be6e7b0/sc/28/a2t2.imghttp://feeds.huffingtonpost.com/c/35496/f/677045/s/4be6e7b0/sc/28/mf.gif
More... (http://feeds.huffingtonpost.com/c/35496/f/677045/s/4be6e7b0/sc/28/l/0L0Shuffingtonpost0N0Candy0Eplesser0Cvideo0Ecord0E cutting0Eis0Efor0Ib0I86850A0A80Bhtml/story01.htm)