(VIDEO) Cord-Cutting is Forcing Smarter TV Ad Offerings: AT&T's Brown

[news]

The emerging prospect of targeting individual TV viewers with ads, no matter what show or channel they're watching, may be real - but that doesn't mean the industry should throw out the old practice of buying ads in shows considered to have demographic matches.

That's according to*AT&T AdWorks ad sales VP Jason Brown, who tells Beet.TV, in this video interview, the choice is not "either-or".

"It's both," he says. "Brands still love to rub up against high-marquee live sports. There's a ton of value to building awareness in association with quality content.

"On the flipside, there's a ton of value in audience-based buying.*Cord cutting has made everybody in the ecosystem a lot smart - everyone is optimising, whether it's set-top box data, or you're doing addressable advertising at the household level."

 

The video is part of preview series leading up to the Future of *TV Advertising Forum in London *You can find videos from the series here. The series is sponsored by Xaxis.

You can find this post on Beet.TV.























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