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Old 04-07-2012, 03:13 AM
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Old 03-03-2017, 04:01 AM
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Post A marketing professor sheds light on why we're so bad at redeeming rebates
Earlier this week, the province announced a $36-million rebate program to encourage rooftop solar panels on homes and businesses. According to a marketing professor who has studied how consumers respond to rebate offers, it's unlikely we'll actually redeem the offer.


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