Super Bowl wasn't always the audience magnet it is now - Los Angeles Times

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Los Angeles Times
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Super Bowl wasn't always the audience magnet it is now
Los Angeles Times
NBC sports executive Dick Ebersol was unhappy about the matchup for Super Bowl XLIII in 2009. The Pittsburgh Steelers were always a desirable draw. But the Arizona Cardinals? The franchise had a long history of futility in the NFL, and some embarrassing ...
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