Kelly Rowland, Snoop Dogg Join New BET Series

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It's all about the music on BET, with the cable network doubling down on series featuring singers and entrepreneurs in behind-the-scenes glimpses of the industry.

Kelly Rowland, New Edition, Snoop Dogg and Birdman are among those showing what it's like to try and make it in music, a topic made hot by the overwhelming success of the Fox series "Empire."

Rowland hosts and is a producer on "Chasing Destiny," debuting April 5 on BET. The singer from Destiny's Child fame takes viewers on a quest to find the next big female group.

"It's not a reality competition show," Rowland told a TV critics gathering Wednesday. "No one has actually gotten to see the journey of a group. We actually wanted to have everything documented and cameras following us."

Rowland and Frank Gatson, a creative director and choreographer who worked with Destiny's Child, had already teamed on the project before BET came aboard to turn it into a series. There will not be a judges' table like "American Idol" and "The Voice."

The cable network announced another new series Wednesday called "Music Moguls," featuring Snoop Dogg, Birdman, Jermaine Dupri and Damon Dash. The eight, one-hour episodes debut June 28. The rappers and producers try to balance their family lives with the demands of the industry.

BET has previously announced a miniseries on New Edition, the '80s R&B group whose breakout star was Bobby Brown, ex-husband of the late Whitney Houston.

Another upcoming BET series is "Inside the Label," about music industry entrepreneurs.

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