6 Great Ways Women Entrepreneurs Are Winning With Periscope

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[news]

Live streaming will play a major role in digital, social, and influencer marketing in the coming years. Periscope, Facebook Live, Meerkat, and Blab will all fight for a place in every marketer's ad budget. And, even though YouTube has offered live streaming for some time, this new generation of live streaming offers a sense of community and authenticity that seems to hypnotize the masses.

When I first started using Periscope, I watched one scope after another for days. I was hooked. There was something truly fascinating about watching someone present a session on crafting the perfect blog post, live - no script, cats and children in the background, and the camera falling over at least 6 times. It made me feel better about mentioning the "craft beer dabbler" thing in my Huffington Post profile.

Bloopers and all, women entrepreneurs on Periscope are doing great things. And they're doing them while they walk their kids to school, or prepare dinner for the family, or remove their makeup for the day.

Here are 6 great ways women entrepreneurs are winning with Periscope.

#1. Promoting a book

Jenna Wolfe (@jennawolfe), TV journalist and Lifestyle and Fitness expert, uses Periscope to live stream workouts, share her every day activities and experiences, and interact with her fans. Wolfe has even used Periscope to live stream a digital book tour to promote her book Thinner in 30: Small Changes That Add Up to Big Weight Loss in Just 30 Days.



In a phone interview, Wolfe says, "live streaming is the next generation of what television was years ago," bloopers and all. Wolfe sees live streaming as information coming at you the way we experience it and live it. For Wolfe, there's something very exciting, truthful and beautiful about that.

Wolfe has found that her followers truly appreciate the authenticity of her scopes. She rarely wears makeup and she's often just coming home from the gym when she starts a broadcast.

She says the most popular segments of TV shows are those where the viewers get to see the stars behind the scenes. Armed with that knowledge, Wolfe knew a platform like Periscope - where users demand realness - would be a perfect fit for what she wanted to accomplish.



#2. Promoting events

Kim Coles (@kimcoles), actress, comedian, and entrepreneur, uses Periscope to inspire, educate and delight others. Sometimes she scopes using the hashtag #kimspiration.

Coles also uses Periscope for list-building and promoting live events - like her keynote speaking engagement at The American Heart Association and an upcoming event for Cisco.

Coles recently launched a beta-workshop for actors and comedians. She says "my goal is to continue to grow and launch my digital academies using Periscope as one of the ways to help spread the word."

Coles finally learned how to stop her Periscope broadcasts. She's famous for making people laugh because she didn't know how to end them.



#3. Motivating other entrepreneurs

Motivational speakers are popular on Periscope - and their broadcasts are usually full of people eager to learn more about how to live a more fulfilling life.

Motivational speaker and entrepreneur Nicole Walters (@napturalnicole) has built a million-dollar business and she credits much of her success to Periscope. Walters even quit her corporate job on Periscope, joining the growing club of people who have quit their job using social media.

Walters uses Periscope to deliver pep talks to her 25,000+ followers. Her talks are designed to teach her followers how to monetize their brand.



#4. Blatantly selling stuff

Danielle Ford (@DanielleFordLV), a video marketing strategist, initially used Periscope to grow her email list, hold live marketing training, and promote her digital programs and services. As she grew her following, she started doing flash sales.

Ford started to see a trend of business owners wanting to use Periscope for marketing so she added Periscope marketing to her service offerings. She offered a free Periscope course on YouTube, including a 5-day challenge group, that has been used by thousands of scopers to help them get started using the platform.

Ford has secured paid sponsorships and she receives free products in exchange for product exposure. She has almost 11,000 followers on Periscope.



#5. Building a relationship with their target market

Sandy Sidhu (@SandySidhu), a digital strategist, uses Periscope to connect further with her target market so she can better understand their needs. She says, while sharing her expertise, she's been able to expand her reach and further develop the know/like/trust factor.

Sidhu has grown her following by participating in other scopes, sharing her scopes on social media and with her mailing list, connecting in Periscope-focused groups, and participating in a summit held on Periscope.



#6. Hosting a virtual conference

I'm a digital marketer and entrepreneur. I have used Periscope (@GeniaStevens) to launch a women's entrepreneurship virtual conference. Initially, I planned to deliver the conference content using webinars and videos. After learning about Periscope, and really enjoying the interactive nature of live streaming, I decided to test the platform to see how effective and efficient a virtual conference would be.

There were some challenges using Periscope as a virtual conference platform, but the conference was an overall success. I'm so confident live streaming is a great alternate platform for virtual conferences, that I've added Facebook Live to the next conference.



Culturally, Americans are ready for realness. Live streaming gives us that realness in a way pictures, video and text can't. Periscope and other live streaming will help small business owners and big brands bring true value to their products and services.

 

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