Crafty Retailer Jo-Ann Fabric Aims to Retarget Its In-Store Wi-Fi Users - AdAge.com

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Crafty Retailer Jo-Ann Fabric Aims to Retarget Its In-Store Wi-Fi Users
AdAge.com
Jo-Ann Fabric and Craft Stores wants to retarget its in-store Wi-Fi users with ads served online. The craft supply and fabric seller recently enabled Wi-Fi in all of its 850 stores across the U.S., something the firm considers "table-stakes" for any ...

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