WTF? Send a Rogers mobile a text with just '!' or multiple thereof..see what happens?

[wireless]

So, I was conveying excitement yesterday, and suddenly discovered that there's some weird Rogers thing whereby if you send any number of (well I only tried !, !!, !!!!!!!'ish) of exclamation points alone in a text, to another Rogers cell, you will almost instantly receive an auto-reply from...

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[news]