MoviePass Adding 'Bring-A-Friend' Option and Surge Pricing, Which Will Cost You More Money to See Popular Films - IndieWire

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MoviePass Adding 'Bring-A-Friend' Option and Surge Pricing, Which Will Cost You More Money to See Popular Films
IndieWire
MoviePass has announced a handful of additions to its service that are set to go into effect this summer (via Business Insider). The most controversial change is what MoviePass CEO Mitch Lowe is calling â??high-demand pricing,â?? which is more or less ...
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